Archive for the 'Ads' Category

Should directories contain Contextual Ads?

Friday, June 23rd, 2006

No. Here’s why:

Directory owners these days usually put together strict guidelines for site inclusion. One of the most common being guidelines that disallow MFA (”Made for Adsense”) sites. These sites are thrown together to generate revenue from Contextual advertising, usually from Google Adsense or Yahoo! Publisher Network. Why should a directory display contextual ad boxes, when they usually deny sites that display their ads sitewide for revenue.

Contextual Advertising is a great way to generate revenue for a website, however, a directory should not focus on revenue, but rather quality sites and quality editors. Of course, in an ideal world.

Personally, I think adsense on directories brings the quality and creativeness down and forces me to believe the directory is in need of other ways of revenue in order to make up for the low amount of submissions, regardless if it’s free or paid.

With time comes revenue, don’t try to make a couple of? cents per day on contextual advertising when the space used can be filled with quality listings.

Directory owners should focus on serving the common good of approving and denying sites, while earning revenue from Featured Listings.

In the end, patience and hard work will bring success. Don’t sell yourself short with Contextual Ads.